Mouthgenics Named as Judges’ Choice for The 2024 UK StartUp Awards

Judges Choice 2024

Mouthgenics has been named as one of the Judges’ Choice from the South West regional finals of the UK StartUp Awards 2024.

This comes after being shortlisted as a finalist in the Consumer Products StartUp of the Year category in March 2024.

Whilst they did not win the original category, Mouthgenics will be progressing through to the national final in the Medtech & Healthtech StartUp of the Year category in the South West!⁣

These exceptional new businesses were chosen for demonstrating excellence in their sector and have been given the opportunity to go forward to represent their region at the UK StartUp awards later this year.

Mouthgenics is the UK’s first dental probiotics supplement, specifically created to help fight bad breath and gum disease.

Kadodia, founder of Mouthgenics, said: “
Winning the Judges’ Choice award in the UK StartUp Awards 2024 is a true testament to the dedication and hard work of the entire Mouthgenics team.

It’s not just about the accolades; it’s about the tangible impact we’re making in people’s lives. Hearing all of the incredible feedback from our customers about how our dental probiotics is improving their lives and oral health has been truly inspiring. This award is a testament to their trust in us and drives us to continue innovating and delivering products that make a difference.

We’re immensely grateful for this recognition and even more excited about the journey ahead!”

The UK StartUp Awards were established to highlight the success of startups across ten UK nations and regions, and to celebrate the achievements of entrepreneurs in all sectors of the economy.

Supported nationally by Starling Bank, Airwallex, Chime Agency, Development Bank of Wales, EvaBuild, ForrestBrown, GiftRound, GS1 UK, Join Talent, OVHcloud, Project Simply, ScoreApp, SFC Capital and Welsh Government.

Harriet Rees, CIO at Starling Bank says: “Turning an idea into a successful business takes a lot of courage and dedication. Congratulations to Mouthgenics on making it to this year’s UK national final. Start-ups need certainty to plan ahead. It’s great to see so many thrive, especially in these challenging economic times.”

In 2023, over 900,000 new businesses were created in the UK and according to Professor Dylan Jones-Evans OBE, creator of the awards, this demonstrates the growing importance of entrepreneurs to the UK economy. He is also excited that the awards are, yet again, recognising the best new firms and celebrating the amazing entrepreneurial talent from every corner of the nation.

He said: “Start-ups are the life of any economy with new businesses contributing to job creation, innovation, and prosperity across the whole of this entrepreneurial nation. It’s been an honour and a pleasure to read the stories of those founders who have spotted the opportunity and taken the risk to launch their own venture. I’m also delighted that our judges gave recognised these amazing businesses which, whilst not winning their categories, deserve to be representing their regions at the UK StartUp final”.

As one of the Judges Choice, Mouthgenics will now progress to the UK Startup Awards final being held at Ideas Fest on September 12th, dubbed ‘the Glastonbury for Entrepreneurs’.

Editor Notes

The UK StartUp Awards is run by the founders of the Great British Entrepreneur Awards (an established programme nationally receiving thousands of applications annually and the UK Fast Growth 50 Index (which recognises the fastest growing firms across the nations and regions of the UK).

The UK StartUp Awards recognises the achievements of those amazing individuals who have had a great idea, spotted the opportunity and taken the risks to launch a new product or service. There are over 30 categories that can be entered ranging from consumer products to mobile technologies to social enterprises, demonstrating the depth and variety of entrepreneurial talent in the UK.

After extending across the whole of the United Kingdom last year, all of the category winners from each ten nations and regions at the UK national final on September 12th, 2024 at Ideas Fest. Full details of all of the category winners can be found at

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